working with international influencers
The webinar will help you:
Understand how influencer marketing works abroad and how it differs from the local market.
Find and select international influencers, and verify their authenticity and engagement.
Plan collaborations and budgets — from seeding to paid integrations.
Write effective cold emails and build long-term relationships with opinion leaders.
Avoid common brand mistakes that hinder successful collaborations.
About the lecturer:
Liza Zhornik
Founder and Creative Director of ready2wear.agency.
Lecturer at KAMA, School of Art x Craft, and Modeisme.
Previously:
- Head of PR at Helen Marlen Group
- Brand Manager at the Coat by Katya Silchenko
ready2wear.agency
The course will be useful for you if you are:
A brand or designer who wants to make their project stand out and build proper communication.
A beginner in PR or marketing who needs a foundation to confidently work with influencers and media.
Dreaming of the fashion industry but don’t know where to start — you want to find your place in it.
An SMM specialist or content creator who strives to engage the brand’s audience in an interesting and effective way.
A stylist, photographer, or creative who wants to learn how to present themselves and their work.
ready2wear.agency
The pain points we address
For Ukrainian brands:
- “We’re doing so much, but sales aren’t growing” — we help you understand how international communications work and why your promotion isn’t bringing results.
- “No one notices us” — we show you how to reach a new audience, attract media attention, and collaborate with influencers.
- “We’re afraid no one will buy” — we provide tools to help you find your ideal customers and confidently scale your business.
For young professionals:
- “I don’t know where to start in fashion or communications” — we give you a clear action plan and professional insights from the industry.
- “I want to go freelance and work for myself” — we show you how to build your reputation, find clients, and create projects that let you travel and manage your own time.
October 30, 7:00 PM
Format: Online Duration: 1.5 hoursSend a donation of at least 500 UAH to the fundraiser, include your email for further communication. Donate via Monobank