We always tailor our efforts to a brand’s individual goals. However, some key performance metrics include:

• Media publications: With high-quality brand content, we achieve an average of three publications per month in leading outlets. This includes mentions in digital and print materials or the use of looks in editorial shoots.
• Seeding results: After sending products to influencers, we expect about 70% of them to post or mention your brand within six months.

Why does this approach work?
Our strategy combines analytics, precise brand positioning, and collaboration with relevant media and influencers genuinely interested in your product. Additionally, we leverage our well-established network of valuable contacts.

PR becomes essential when the brand is ready to enter the public sphere. This typically aligns with:

• Releasing 3–5 collections or drops per year, demonstrating consistent operations and audience interest.
• Producing content with professional photographers, stylists, and models, ensuring a high visual standard.
• Having a clear understanding of the brand’s unique DNA, enabling strong and consistent messaging for external communications.

Why shouldn’t PR be postponed?
The sooner you start working with media and influencers, the faster you’ll build brand awareness.

Our advantages lie in experience and teamwork:

• Systematic approach: All processes—from media pitching to sample logistics—are meticulously planned, tested, and optimized for results.
• Team effort: Each project is handled by a team of four specialists:
  • A PR strategist who shapes the campaign vision.
  • Two communication specialists managing media and influencer outreach.
  • A creative coordinator responsible for visual and conceptual solutions.
• Expertise: We know how to present your brand to the press and stylists, plan campaigns effectively, and maintain proper communication with media outlets.

This comprehensive, scalable, and professional approach delivers better results than a single specialist could achieve.

The minimum collaboration period is six months due to the delayed nature of PR results:

• The first 2–3 months are spent setting up processes, creating materials, and building media relationships.
• Results typically begin to appear in 4–6 months, as media publish features and influencers start sharing feedback about your product.

This timeline ensures strong media relationships and long-term benefits for your brand.

No, we work on a seeding basis, meaning:

• Products are sent as gifts to influencers carefully selected for their genuine interest in your brand, increasing the likelihood of a post.
• Influencers are not obligated to post unless explicitly agreed upon in a contract.
• We use tested algorithms and a reliable influencer database, resulting in a high publication rate (around 70%).

If you want a paid campaign with specific terms and influencers, we can facilitate it, but this is discussed separately.

We guarantee:

• Structured approach: A clear action plan with defined goals, tasks, and key performance indicators (KPIs).
• Regular communication: Monthly reports detailing completed work, publications, and results.
• Full process control: From creating PR materials and pitching media to organizing seeding and sample logistics.
• Tailored approach: Activities are customized to your brand’s goals, style, and needs.
• Transparency: You’ll always know what’s happening at every stage and can ask questions or adjust plans as needed.

• 100% influencer or media publications (as we rely on seeding and editorial freedom).
• Influence over the editorial policies of outlets or influencers.

However, our expertise and processes ensure a high success rate of publications and impactful results for your brand.