ready2wear lab - Orbius - Creative Agency and Portfolio Theme

fashion futures

/ experimental career lab

Who is this project for?

For those who want to work in fashion but haven’t yet chosen a specific career path.
For future PR specialists, art directors, brand managers, and other industry professionals.
For those already working for a brand or developing their own, who want to improve their skills.

Webinar

/ How to Work with International Influencers

Format:

Online lecture + Q&A session

Key Topics:

The relevance of influencer marketing
How international influencers impact brand reputation
Trends and effective strategies in working with bloggers
How to find the right influencer
Setting criteria: audience, image, engagement rate
Tools and platforms for influencer discovery
Collaboration formats
Barter vs. paid partnerships: which is more effective?
Collaborations, ambassadorships, giveaways, co-branded collections
How to communicate effectively
Writing a pitch that grabs attention
What international bloggers care about and how to motivate them
Case studies and mistakes to avoid
Real success stories
Common challenges and how to solve them

Who is this webinar for?

Brand representatives aiming to enter the international market
PR specialists, marketers, and SMM professionals
Designers looking to grow their brand recognition

What You’ll Gain from the Webinar:

A clear understanding of how to work effectively with international influencers
A step-by-step guide to finding and communicating with bloggers
Practical tools and tips for selecting the ideal brand ambassador
Analysis of real-world cases — successes and common mistakes to avoid
Ready-to-use solutions for budgeting and legal aspects of collaborations

About the Speaker:

Liza Zhornik — founder and creative director of ready2wear.agency.

She started her career in television journalism, worked as Fashion Editor at Cosmopolitan, then as Brand Manager at the COAT by Katya Silchenko, and later led the PR department at HELEN MARLEN Group. In 2019, she founded ready2wear.agency, an agency specializing in fashion branding.

Her experience spans PR, media, brand management, and growth strategy.

Liza Zhornik, PR specialist and founder of ready2wear.agency

Watch Online

/ Lecture as part of Ukrainian Fashion Week – Insights into International PR

Our Team

/ triumphs in design

Olha Karashchuk, CEO ready2wear.agency

At our agency, we believe in the power of collaboration. We bring together different skills and expertise, challenge conventions, and ensure the brands we work with receive the love and recognition they truly deserve.

Sasha Fursa, PR manager at ready2wear.agency

I joined the agency through the internship program, with no background in PR — just a strong interest in fashion. When I applied, I had zero experience and a lot of doubts — but I’m glad I didn’t let that stop me. The agency gave me the space to learn, grow, and eventually join the team full-time.

Irene Kravchenko, PR manager at ready2wear.agency

I entered the agency with no prior experience, only a deep love for fashion and a goal to grow in communications. From day one, I dove into learning everything from scratch: from writing pitches to managing communication with clients, influencers, and media. But thanks to the team’s support, I quickly found my pace. Just a few months in, I secured a Cosmopolitan Spain feature and worked on collaborations with Nara Smith, Mara Lafontan, and Janis Danner. For now I’m setting new goals and continuing to grow together with the team!

Lana Martsun, PR manager at ready2wear.agency

The internship program, through which I joined ready2wear.agency, is a month-long experience where you develop core hard skills, work on real cases, and gain an understanding of the workflows and priorities in PR. It's the kind of program you want to tell everyone about — and at the same time, keep to yourself, because it provides such a solid foundation that you start out as a strong Junior professional right from the get-go.

Yulia Kharlashko, PR manager at ready2wear.agency

From pitching ideas to managing communication with clients, influencers, and the media — it was a steep learning curve. But with the team’s support and guidance, I adapted quickly. Within just a few months, we landed our first feature in Cosmopolitan Spain and kicked off collaborations with Nara Smith, Mara Lafontan, and Janis Danner. Of course, that’s just the beginning — I’m already setting new goals and continuing to grow alongside the team.